In daily life, many people are used to choosing the shop they have visited before to spend again. For example, guests who eat and eat habits often go to restaurants, buy clothes like to go to the same mall, buy cosmetics to go to the store where they often go, and even repair cars are more willing to go to the repair shop. This kind of behavior is actually inertia consumption.

Cabinet stores should see the economic benefits of inertia consumption

Inertia consumption is occupying more and more weight in the operation of the current cabinet store. Maximizing the inertia consumption of customers is an important means of operation to ensure the normal cash turnover rate of cabinet stores. Since the operation of the cabinet store is a systematic work, the operator must do a good job in each system to complete the inertia, and the cabinet store operator can use the customer value curve and the end customer chain to handle the customer's needs.

Use the value curve to identify customer concerns

Many storefronts believe that customers are not easy to satisfy, so they are satisfied with the requirements of customers. As a result, many decisions are non-negligible. What you want to do is not what the customer needs. Cabinet stores to identify the core needs of customers can be refined from the value curve.

We can see that the value of the value curve reflects the core importance of customer demand. There is no doubt that many operators have not done systematic research in value orientation, but they take customers as they wish. The preference is that some of the key customers do not like it, but the factors that the customer cares about are not well done, which is also an important factor affecting the repeated consumption of customers.

When the customer value curve is analyzed, what we have to do is to infinitely perfect the top three items that the customer pays most attention to, and directly strip the last three elements of the customer's attention rate, so that the operating position of the cabinet store can find the customer. Core requirements.

Use the customer chain curve to find the end customer

In the business model, customers are divided into consumer customers and destination customers. End customers refer to groups that make decisions in the consumer chain. Consumer customers refer to recipients of a product/service.

The end customer refers to the group that makes the decision in the consumption chain. In the establishment of the business model, it is necessary to accurately analyze who the company's end customer is, because the product purchaser is not necessarily the end customer, for example, the student training class is the primary school student. The destination customer (purchaser) is the parent of the student, which is the difference between the end customer and the consumer customer.

The operator of the cabinet store should learn the relationship between the two operators, clearly identify the end customers corresponding to the cabinet stores, and conduct a detailed analysis of the customers of the customer type, group purchase, and welfare consumption, and find the end customer to be in the business activities. It has a pre-emptive position.

Inertia consumption is a major factor in the operation of cabinet stores. As an operator, we must cultivate the inertia of consumers as a business strategy, strive to do the first service for strange customers, and study the value of customers in the cabinet stores. A solid service work will inevitably cultivate the inertia of customers. The unified and standardized operation is the main direction of the operation of cabinet stores in the future. Cabinet stores must establish their own internal support systems, such as customer service systems, business management systems, etc. Customers are far more fond of standardized cabinet stores than traditional cabinet stores, so To create a business place with inertia, we must learn to establish a standardized operation.

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