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In recent years, the post-80s generation has become a key force in home decoration trends. With their unique personality, fashion sense, and environmental awareness, they are reshaping the way people approach interior design. According to surveys, this group makes up 80% to 85% of family decision-makers, and their preferences are now driving the market. To better understand their habits and challenges in home consumption, the China Furniture and Decoration Industry Chamber of Commerce, along with the China Household Industry Economic Index Research Center, conducted a survey titled “80s Home Consumption Survey,†in collaboration with Sohu Home and Beijing Entertainment News.
Feature 1: They Prefer DIY
When it comes to choosing how to decorate, 36% of post-80s individuals prefer to do it themselves, while 35% opt for well-known renovation companies, and only 29% choose less reputable teams. This shows that the post-80s generation values personal expression and control over their living spaces. As only children, they often have more say in family decisions, which fuels their desire to create their ideal homes. Their strong sense of self-confidence and individuality leads them to take charge of the process, making DIY an attractive option. For renovation companies, offering more DIY-friendly services could be a smart move to meet this growing demand.
Feature 2: They Want to Design Their Own Space
47% of post-80s consumers said they want to handle the design themselves, while 45% participate in the designer’s input. Only 3% rely on their parents’ opinions, and just 5% leave the entire design to the professionals. This highlights their strong leadership in the design process. Unlike previous generations, who often followed designers’ suggestions, the post-80s group is more informed and confident in their choices. They know what they like and dislike, and are not afraid to voice their opinions, even about small details like wall art placement. This demands higher quality from both renovation companies and designers.
Feature 3: They Love Sleek Minimalism
71% of respondents preferred a sleek minimalist style, while 9% liked rustic or eclectic designs, and less than 5% opted for neoclassical or traditional Chinese styles. The post-80s generation favors simplicity and elegance, valuing clean lines and functional furniture. They are moving away from overly luxurious or complicated styles, seeking instead a balance between aesthetics and practicality. This trend reflects their personality—direct, straightforward, and focused on quality over extravagance.
Feature 4: Most Live in Smaller Spaces
The survey revealed that 13% live in spaces under 50 square meters, 47% in 50–90 square meters, and 29% in 90–120 square meters. Only 11% live in larger homes. This suggests that most post-80s homeowners are settling for smaller units, especially in big cities where housing prices are high. Despite some having accumulated wealth, many still prioritize affordability and practicality over size.
Feature 5: Budgets Stay Under 100,000 RMB
The majority of post-80s individuals spend between 30,000 and 50,000 RMB on renovation, with 31% spending between 60,000 and 100,000. Over 26% reported that exceeding the budget was the biggest pain point during renovation, followed by time-consuming processes and environmental concerns. This highlights the need for cost-effective and efficient solutions in the industry.
Feature 6: Price and Quality Matter Most
When it comes to purchasing home furnishings, 26% focus on reasonable pricing, 25% on quality and after-sales service, and 18% on multi-functional features. Personalized design also ranks highly at 15%. The post-80s generation values practicality and reliability, but they also seek products that reflect their personality and creativity.
For more insights into the latest trends in home decoration, stay tuned to Xianghe Furniture City's official website.