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[China Packaging Network News] What would a robot say if it could talk? Recently, iRobot, the U.S.-based company, launched a fresh and creative logistics packaging strategy in the Chinese mainland market. The new packaging features humorous and witty "rogue quotes" that aim to bring a smile to customers' faces. In addition, iRobot China has initiated an online campaign called "iRobot Robot Quotations Collection," inviting the public to submit their own creative phrases for the chance to be featured on future packaging.
If you're into making clever jokes or have a unique sense of humor, this might be your moment. Once your quote is selected, it could be printed on the updated packaging of iRobot's home robots, along with cash prizes and a special gift bundle featuring the iRobot Home robot.
Inside the robot’s design, there’s a hidden desire to be more expressive. One of the quotes reads: “After opening, please take a photo of me. I have a big face and short arms—it’s hard for me to take a selfie.†Another one says, “Guess what we both have in common? We’re both food items.†And yet another quips, “I haven’t seen my work. You never know what to call me.â€
The seven new packages include models like Roomba 5, Braava 2, and others. Each one features a different "rogue quote," either based on the robot’s shape or its cleaning behavior. These quotes are designed to reflect the robot’s "emotional drama" and make the product more relatable and engaging.
To further encourage participation, iRobot China is offering a million-yuan prize pool for the best "rogue quotes." Anyone can submit their own creation via iRobot’s Weibo, WeChat official account, or the dedicated event page. If your quote gets selected, you’ll not only win 5,000 yuan in cash but also a 10,000-yuan gift package including a sweeping robot. Plus, your quote will appear on the next generation of iRobot packaging.
This move marks a shift in iRobot’s brand image, moving away from a purely tech-focused approach toward a more emotional and human-centric marketing strategy. According to Liu Jing, Vice President of Yunda, the company aims to create a better first impression for its robots when they meet their owners.
With over two decades of experience in robot development and a strong technical background from serving the U.S. military, iRobot has built a solid reputation in China since entering the market in 2012. While many competitors focus solely on product features, iRobot is now aiming to build a deeper connection with consumers through storytelling and emotional engagement.
Liu Jing added that the company plans to develop its own "robot culture" in the future. "Robots have always been seen as cold and distant, but iRobot wants to change that perception. As our home robots enter millions of households, we see that they’re actually warm and integrated into daily life. They understand how to live."