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[China Packaging Network News] What would a robot say if it could talk? Recently, iRobot from the United States introduced a new and creative logistics packaging in the Chinese mainland market. This innovative packaging features humorous and witty "rogue quotes" printed on it, giving the product a playful and engaging twist. In addition to that, iRobot China is also collecting more creative phrases from the public through an online campaign called "iRobot Robot Quotations Collection."
If you're into making clever jokes or have a unique sense of humor, this might be your chance to shine. Once your quote is selected, it could be featured on the updated packaging of iRobot's products, along with cash prizes and a gift bundle that includes an iRobot Home robot.
Inside the robot’s heart lies a desire to express itself—playfully. One of the quotes reads: “After opening, please take a photo of me. I have a big face and short arms; it's hard for me to take a selfie.†Another says, “Guess what we both have in common? We’re both food items.†And yet another quips, “I haven’t seen my work. You never know what to call me.â€
This time, iRobot launched seven creative logistics packages, including five Roomba sweeping robots and two Braava mopping robots. The "rogue quotes" on the packaging are either based on the robot's shape or its working methods, all highlighting the robot's "emotional side."
To further engage the community, iRobot is offering a million-yuan prize for the best "rogue quotes." Anyone can submit their own creative quote about a sweeping robot through iRobot’s Weibo, WeChat official account, or the event page. If selected, you'll not only win 5,000 yuan in cash but also receive a gift package worth 10,000 yuan, and your quote will be printed on the next batch of packaging.
By embracing this approach, iRobot is shifting from a high-tech image to something more relatable and human-like. As Liu Jing, Vice President of Yunda (iRobot China), explained, “We want our robots to make a good first impression when they meet their owners.â€
Currently, the domestic household robot market is crowded and diverse, with many brands focusing on technical features. Since entering the Chinese market in 2012, iRobot has built a strong reputation for quality and performance, backed by its long-term military technology experience and over two decades of robotics development.
In this "Robot Quotes" campaign, iRobot aims to capture a new emotional marketing position. According to Liu Jingli, the company plans to build its own "robot culture." She said, “Robots have always been seen as cold and distant, but iRobot wants to change that. With our home robots entering millions of households, we’ve found that they are actually warm and integrated into daily life. They understand how to live.â€