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Different Models of LED light boxes
1. Stainless Steel Formed Light Box
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Materials: SS, acrylic, PVC, LED modules, adapter
Models pictures:
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Types: Slim light box, Magnet Light Box, crystal lightbox, directional light box, Fabric Light Box, etc.
Specifications: various models of frame sizes
Models pictures:
3. Others:
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Models pictures:
Each watch brand has its own distinct personality, and so do its leaders. I first met Dr. Stéphane Linder, the CEO of TAG Heuer, at a dinner party in Beijing last year. From the moment I met him, he gave off a subtle "anti-bone" vibe—calm, confident, and always ready with a solution. His bold, courageous energy made me feel closer to the DNA of the TAG Heuer brand. I didn’t get a chance to chat with him until just before our interview, and only then did I realize that he had been with TAG Heuer for over 20 years. That’s when I truly understood how deeply the brand’s values had become part of his identity.
Recently, we were lucky enough to have a conversation with him during his busy schedule.
**Evolving**
Mr. Stéphane Linder became the CEO of TAG Heuer in June of last year, so we started by asking if he felt there were any differences or changes in his role this year.
"I think what I’ve brought to TAG Heuer is more of an evolution than a drastic change," he said without hesitation. "The brand already has strong assets and doesn’t need major reforms. Instead, we focus on optimizing and enhancing our existing strengths. For the Chinese market, we want to be more progressive and closer to consumers. For example, we recently launched the new Carrera Carlibre 5 series, which features a classic yet unique design. It has been very well received, with strong market response and sales."
He spoke with excitement and confidence, clearly proud of the progress.
"In addition, we've advanced our R&D and manufacturing. This year, we officially introduced the CH80 automatic movement, which offers better power reserve, slimmer design, and improved performance. This further strengthens TAG Heuer's position in professional watchmaking."
He paused and asked, "You saw our Monaco V4 Tourbillon at Basel this year?" I nodded, smiling. "Yes, it was impressive." He continued, "We’re celebrating the tenth anniversary of the V4’s launch. This unprecedented, tourbillon-equipped watch proves the evolving DNA of TAG Heuer’s elegance and the results of continuous innovation."
**To Innovation as the Goal**
As he mentioned the new models this year, I asked about the development of watch collections. From the Mikrograph, the Mikrorider, last year’s Mikro Pendulum, a magnetic swinging device, to this year’s Monaco V4 Tourbillon, TAG Heuer has made groundbreaking achievements in haute horlogerie. Even in everyday wear models, like the Heuer 1887 movement and the newly introduced CH80 movement, there has been strong consumer response. So I asked if there was a clear plan for future movements, functions, or technologies.
"I think our clearest plan is to innovate!" Mr. Stéphane Linder laughed. "The CH80 is a more traditional, high-performance chronograph movement with an 80-hour power reserve and a slimmer profile. It brings more value to both the brand and the consumer. At the same time, we continue to push boundaries in high-tech and high-complexity watches, like the Monaco V4 Tourbillon."
"The V4 was launched in 2004 and became commercial in 2009. Since then, we’ve explored smaller time units like 1/100, 1/1,000, and even 1/10,000 seconds. These are milestones that few have crossed. Every year, the V4 remains one of our top-selling sophisticated watches. I believe its uniqueness comes from the innovations in concept and design. We continue to develop the V4 and will introduce newer technologies soon—perhaps next year or later."
He added with a playful smile, "But, you know, innovation takes time..."
**The Full Potential of the Chinese Market**
As the domestic market becomes increasingly important, the economic environment and government policies have an impact on luxury brands. Mr. Stéphane Linder shared his thoughts: "Currently, the Chinese market accounts for about 4% to 5% of the global market. But if we include Chinese consumers buying abroad, it could reach 8% to 10%."
"The Chinese market still has tremendous potential compared to other regions. In my previous role as vice president of sales in North America, I saw how large the U.S. market is for TAG Heuer. It’s our largest market, second only to Rolex, with sales nearly four times that of Longines and 2.5 times Omega. This shows the future potential of TAG Heuer in China."
He continued, "Changes in China’s economy or government policy may affect other brands more, but for us, things are getting better and better. Our product, market, and distribution channels are all improving, and we make the best judgments and controls."
**Close to the Symbol of a Rich Life**
From last year’s Calibre 50th Anniversary Tour in China to the release of the movie *RUSH*, and the recent global tour of the Jake Hoya Time Museum in Shanghai and Beijing, many people have felt closer to TAG Heuer’s design philosophy. I asked how he views the brand’s design and the attitude it wants to convey.
"I think TAG Heuer watches have a more outward-looking chronograph DNA, closer to life. They are classic but also lively and dynamic—like you!" He joked, laughing at me. "Just like your jacket, dark jeans, and canvas shoes today—both stylish and polite, not too serious."
I smiled and listened. "Of course, we also know that Chinese consumers prefer slightly more traditional and elegant designs. So we make some adjustments. For example, the Carrera Carlibre 5 series has done very well in sales and reception. Four of the top 10 TAG Heuer watches sold globally are from this series. Through these efforts, we continue to communicate the idea that when you wear a TAG Heuer, you're different and cooler than your father would be."
"As more young Chinese pursue their sense of accomplishment and a richer lifestyle, they will choose TAG Heuer more. Whether it’s our collaboration with C. Luo or our partnership with the FIA Formula E Championship, we aim to convey that message."
**Constant Self-Challenge**
Working at a company for over 20 years is rare, so I asked about the changes he witnessed in TAG Heuer over the past two decades.
"In fact, the transition wasn't too dramatic. Twenty years ago, most of our watches were quartz-based, and mechanical watches were a small part. Then we shifted to mainly producing mechanical watches, began brand and product innovation, and gradually expanded our stores and sales channels. We built our own watchmaking factory and developed movements like 1887 and CH80. We also introduced high-tech, super-complex watches worth over 200,000 euros, such as the V4 and double tourbillons."
He paused, then said, "I think we constantly challenge ourselves. That’s why we overcame the crisis in 1986 and became one of the most powerful watch brands in the world. We keep challenging ourselves and innovating."
"I like innovation and challenges. I don’t like just following the past. I’m never satisfied with the status quo and always look forward to what we can do next. I value what we’ve done, but I believe we can always do better and innovate. That’s my life philosophy. Sometimes I do things that seem crazy to others. I think that’s a bit like the brand, so I fit perfectly with TAG Heuer, ha ha!"
We all laughed, and the interview ended with a group photo. As I walked away, I couldn’t stop thinking about his word “avant-garde.†It made me reflect: am I avant-garde? Do I have that rebellious, confident spirit to question the status quo and strive to be different? To innovate, to challenge reality, and to stand out from the crowd?
Looking forward to the events in August and September, I hope to meet Mr. Stéphane Linder again.