September BHI rose year on year

The reporter found that in the third, fourth and fifth months of this year, when the peak of spring decoration, the home prosperity index also appeared once "three consecutive rises", but unfortunately, although the chain rose at the time, but still showed a downward trend. The popularity and sales of the home market are far from the expectations of home buyers.

In the first three months of the second half of the year, the market has appeared to be better than the first half of the year. Not only the BHI index in July, August and September is higher than any month in the first half of the year, and After the first year of the BHI index in August rose year-on-year, the BHI in September continued to rise year-on-year, and the increase was even greater.

At the same time, the sales of home building materials above designated size in September was 125.4 billion yuan, up 9.47% from the previous month and up 6.32% year-on-year.

“This year’s Jinjiu is much better than last year.” Mr. Cao, the head of a flooring brand in Nanjing, said that it’s not just that his family has this feeling. It’s the same with many peers. Overall, the demand for decoration in the second half of this year is higher than that. More than half a year, it is better than the second half of last year.

Double cause superposition effect

In September, the BHI index surged. According to Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, the double superposition effect was the result. “One is affected by the real estate market. According to the China Real Estate Index System 100 City Price Index, the average price of residential houses in 100 cities (newly built) in China was 10,554 yuan per square meter in September, up 1.07% from August. Since June, the 16th consecutive month has been rising month by month, and the growth rate has increased by 0.15 percentage points from the previous month. Among them, 79 cities have risen from the previous month and 21 cities have decreased from the previous month. The above figures show that the trend of real estate price increase is still increasing, thus stimulating rigid demand. Further release, at the same time 'Golden September and Silver 10' is the traditional peak season for building materials home sales, each merchant spares no effort to discount sales, double stacking effect makes BHI high in September." Qin Zhanxue said.

Last October, it was the highest month of last year's home furnishing index. In the past half of October this year, according to the reporter's investigation of the seven-day holiday of National Day, the sales volume of merchants generally increased compared with the same period of last year. Therefore, many industry insiders including Qin Zhanxue expect that BHI will still be inertial in October.

In the first nine months, the sales volume of the store was less than last year. However, even if the BHI index in October is high, it can only be said that it is basically in line with expectations. It is still cautious. Qin Zengxue said that because of the comprehensive view, the building materials store in January-September The accumulated sales amounted to 871.6 billion yuan, down 2.85% year-on-year. It is still less than last year. When consumers are more sensitive and rational, building materials companies can't just rely on low-price promotions to shout, but take the opportunity to deepen the transformation. Upgrade and do a good job in green building integrity service.

Some building materials brands have also taken action and walked out of the store to get closer to the decorator.

For example, in the first half of next month, the Jinling Evening News and the Yangzi Evening News jointly held “2013 Top Ten Categories of Double-Big Series” in conjunction with about 20 building materials brands. This is an exhibition that does not shout at low prices. The slogan is one point for adding money. Goods, the main push quality and service.

A few days ago, China Building Materials Circulation Association released the National Building Materials Household Climate Index (BHI) last month. The data showed that the BHI index in September was 122.67, up 6.76 points month on month and up 6.09 points year on year.

It is understood that the household climate has continued to rise since the second half of the year, and there has been a "three consecutive rises", and the industry expects that the BHI index will still rise in October and reach the highest value this year, and is expected to achieve "four consecutive rises."

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