South Korean heartthrob Song Zhongji, once known as the "milk skin" and "National Flower Boy," has made a highly anticipated return to the entertainment scene. After completing 21 months of military service, he has embraced a more mature and refined image, exuding a new level of confidence and charm. His first project post-military was KBS drama *"The Sun's Descent,"* which immediately drew widespread attention and high expectations from fans and critics alike. In addition to his acting career, Song Zhongji has also taken on a new role as the spokesperson for KOLON SPORT for the 2015 autumn and winter season. As one of South Korea's leading outdoor brands, KOLON SPORT is known for its innovative approach to blending urban life with nature, and Song Zhongji perfectly embodies that spirit. In the recently released campaign photos, Song Zhongji appears tall and confident, radiating a magnetic smile and a unique blend of youthful energy and mature elegance. His presence in the ads highlights the brand’s commitment to style, functionality, and a fresh, modern aesthetic. The new campaign features Song Zhongji in eye-catching posters that have already been displayed in Seoul's Myeongdong district, creating a buzz among fans and fashion enthusiasts. Alongside TV commercials set to air in early October, the campaign will also be featured in print ads, magazines, and digital platforms, ensuring maximum visibility. With Song Zhongji at the helm, the 2015 autumn and winter season promises to be a standout moment for both the actor and the brand. Their collaboration not only brings excitement to fans but also reinforces KOLON SPORT's position as a leader in the outdoor fashion industry. This partnership is expected to bring a fresh and stylish energy to the season, making it one to remember.

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