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South Korean heartthrob Song Joong-ki, once known as the "milk skin" and "National Flower Boy," has made a highly anticipated return to the entertainment industry. After completing 21 months of military service, he has grown into a more mature and confident man, exuding a new level of charm that captivates fans and critics alike.
His comeback in the performing arts was marked by his role in the KBS drama *The Sun's Descent*, which immediately drew widespread attention and high expectations. While juggling his acting schedule, Song also took on an exciting new role as the face of KOLON SPORT for their 2015 autumn and winter collection. This partnership highlights his evolving image and appeal, aligning him with one of Korea’s most respected outdoor brands.
In the recently released campaign photos, Song showcases his striking presence—tall and charismatic, with a smile that is both captivating and endearing. His blend of youthful energy and mature sophistication perfectly mirrors KOLON SPORT’s philosophy of bridging the gap between urban life and nature. The brand’s signature style—fresh, bold, and uniquely stylish—is further enhanced by Song’s magnetic personality.
The new advertising campaign features Song prominently in Seoul’s bustling Myeongdong district, where his poster has already made a strong impression. The campaign will be rolled out across multiple platforms, including traditional media like print ads and magazines, as well as digital and online channels. A TV commercial is set to air in early October, giving fans a closer look at his dynamic performance.
With this collaboration, the 2015 autumn and winter season promises to be an exciting chapter for both Song Joong-ki and KOLON SPORT. Fans are eagerly awaiting the full campaign and the new projects that will follow, as the actor continues to shine in both the entertainment and fashion worlds.