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The outdoor industry contributes over $646 billion annually to the U.S. economy, and the government has started to take notice. This information was reported on May 6, 2015, at 10:34. Recently, U.S. Interior Secretary Sally Jewell, who previously served as CEO of REI Outdoor Products Retail Company, emphasized the importance of fostering the healthy growth of the outdoor sports sector and creating more employment opportunities within it. She pointed out that last year saw a record number of visitors to major national parks across the country.
According to recent data, active outdoor venues such as national parks generate around $640 billion in economic value each year for the United States. Experts are now urging the government to re-evaluate this underappreciated industry and invest more in job creation within the outdoor leisure sector. Additionally, the growing outdoor economy has prompted relevant agencies to pay closer attention to the environmental conditions that support outdoor activities.
Rick Hill, CFO of Arizona Mainland Adventure Company, highlighted the positive impact of tourism on Arizona’s economy. He noted that their company's revenue, which comes from out-of-state tourists, significantly benefits the state and even surpasses tax contributions from other industries. Hill believes the market is expanding rapidly and expects the trend to continue, stating that the outdoor industry is still being underestimated.
This trend is supported by data showing that outdoor sports have become a popular choice for Americans during weekdays, holidays, and weekend outings. Even during the economic crisis, participation rates remained stable. From 2005 to 2011, the U.S. outdoor market grew at an average annual rate of 5%, contributing $1.6 trillion to the national economy through household outdoor activities.
The cultural significance of outdoor activities in the U.S. is deep-rooted. When Maggie, a Chinese woman who has lived in the U.S. for seven years, first arrived, she wasn't used to the outdoor lifestyle. On weekends, her friends and neighbors would gather for hikes, barbecues, or fruit-picking trips. She used to stay home reading books, but over time, she adapted to the American way of life. “Since I married an American, I have to do as the Romans do,†she told reporters.
The increasing recognition of the outdoor economy has led government agencies to focus more on preserving the natural environment. Public land and water resources are crucial for the success of outdoor activities. Without sufficient campsites, clean water, and supporting facilities, businesses like kayak rental companies wouldn’t survive. Margaret Walls, director of research at Resources for the Future, emphasized this point.
Hill also agrees that the health of public lands is essential for the outdoor industry. He says, “They give us the environment in which we live. Without proper management and attention, we can’t operate.†Jewell encourages industry leaders to advocate for their interests and work together to ensure the long-term sustainability of the outdoor sector.
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