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In 2015, the U.S. outdoor industry generated an impressive $646 billion annually, drawing significant attention from the government and industry leaders. Sally Jewell, the U.S. Interior Secretary at the time and former CEO of REI, emphasized the importance of supporting the sustainable growth of outdoor sports and creating more job opportunities within this sector. She highlighted that last year saw a record number of visitors to major national parks, underscoring the growing public interest in outdoor activities.
According to reports, active outdoor venues such as national parks contribute over $640 billion to the U.S. economy each year. Experts argue that this industry remains seriously undervalued and call for a more comprehensive assessment of its economic and social impact. The growth of the outdoor economy has also prompted government agencies to focus more on preserving and enhancing the outdoor sports environment.
Rick Hill, CFO of Arizona Mainland Adventure Company, noted that their tourism revenue significantly benefits Arizona’s economy. He pointed out that the money used to pay employee bonuses comes from out-of-state tourists, highlighting the industry's broader economic influence. Hill believes the market is expanding rapidly and expects continued growth, adding that the outdoor industry is often underestimated.
Outdoor sports have become a key part of American life, with many citizens enjoying activities on weekends, holidays, and during vacations. Even during the economic crisis, participation in outdoor activities remained stable. From 2005 to 2011, the U.S. outdoor market grew at an average rate of 5% per year, contributing a total of $1.6 trillion to the national economy through household outdoor activities.
The cultural significance of outdoor sports in the U.S. is deeply rooted. Maggie, a Chinese woman who has lived in the U.S. for seven years, shared her experience of adapting to the American lifestyle. Initially not fond of outdoor activities, she gradually embraced the culture, noting how friends and neighbors regularly gather for hiking, barbecues, or fruit picking. She said, “Since I married an American, I must do as the Romans do.â€
The importance of the outdoor economy has led government agencies to prioritize the health of public lands and water resources, which are essential for the industry’s success. Margaret Walls, a researcher at Resources for the Future, emphasized that without adequate campsites, clean water, and supporting infrastructure, outdoor businesses like kayak rentals would not be viable.
Hill agrees that the condition of public land is crucial for the outdoor industry, stating that it provides the environment necessary for operations. He stresses the need for proper management and investment. Jewell also encouraged industry leaders to advocate for their interests, urging them to take a stronger stance in protecting and promoting the outdoor sector.