To understand the situation facing China's printing industry, we should consider the macro and the printing industry itself.
In macro terms, there are three aspects that we should pay enough attention to.
First, the impact of China's socialist modernization construction on China's printing industry. The printing industry is a special industry that is indispensable for the construction of material civilization and spiritual civilization. Its development is largely constrained by and serves the entire national economic and social development. At present, due to the relatively low level of economic development and the material and cultural living standards of the people in China, the level of development of the printing industry in China is not high enough, and the gap with the western developed countries is relatively large. According to statistics, at present, China's per capita print consumption is only around US$ 10, which is only 20 to 30 times that of developed countries. In the new century, our country has entered a new stage of development that will build a well-to-do society in an all-round way and accelerate socialist modernization.
General Secretary Jiang Zemin made a profound analysis of the situation faced by China’s modernization at the beginning of the new century on the graduation ceremony of the provincial and ministerial level cadres at the Central Party School on May 31 this year. He pointed out: “Overall, the first and second quarter of the 21st century Ten years is an important period of strategic opportunities for China that must be firmly grasped and can accomplish much.” In the major phase of China’s economic development and social progress, the printing industry will surely have a broader development. Space and great potential. With the continuous advancement of China’s socialist modernization process, the people’s demand for multifarious and multi-level demands in terms of quantity, quality, and variety of material and cultural goods will increase, and education and science and technology will become more developed. Increasingly, modern service industries such as business services and finance, insurance, and telecommunications will also be further developed. All this will inevitably lead to a sharp increase in the demand for printing services such as publication printing, packaging and printing, trademark printing, and ticket printing. The printing industry in China at the beginning of the new century has a bright future.
Second, the impact of joining the WTO on the printing industry in China. The accession to the WTO marks a new stage in China's opening up to the outside world, and we will participate in the process of economic globalization in a broader and deeper sense. This has both advantages and disadvantages for the development of China's printing industry, but in general, it will outweigh the disadvantages through hard work. By joining the WTO, China can enjoy a wide range of trade liberalization achievements among WTO members, which will help us expand exports and expand the international market for publications, packaging, printing, and trademark printing; and tariffs on imported equipment and equipment required for printing. The gradual reduction will help China's printing companies to reduce production costs, improve product quality, and cultivate market competitiveness; exchanges and cooperation with foreign companies will greatly increase, which will help China's printing companies actively import foreign capital and advanced technology and management experience. Wait to develop yourself. After joining the WTO, it also means that China's printing companies need to participate more deeply and more fully in international competition. At present, there are more than 2,000 funded printing enterprises in the country, a considerable part of which are wholly-owned enterprises. Within a few months since its accession to the WTO, the number of foreign companies applying for the sole proprietorship printing and printing enterprises in China has greatly increased. The world publishing giants that require the publication of the holdings of the holding company are also eager to enter the Chinese market and are aggressive. A group of foreign-funded printing enterprises that had earlier entered the south of China seized the opportunity to advance to the north; the private enterprises that had previously been to the north also carried out capital expansion, focusing on the publications market in Beijing and other inland areas. Therefore, the degree of internationalization of the domestic printing market will become higher and higher, and competition will become increasingly fierce. This will be a long-term and severe challenge for our printing companies.
Third, the impact of the new technological revolution represented by information technology. Science and technology are the primary productive forces, and they are the concentrated manifestations and major symbols of advanced productive forces. The rapid advancement of science and technology has brought great impetus to the development of world productivity and human economic and social development. The printing industry is no exception. After the founding of New China, especially during the more than 20 years of reform and opening up, China's printing industry has made rapid progress along with economic development and technological progress. Relying on the revolutionary change of Chinese character information processing technology, China's printing industry has quickly emerged from the backwardness of “lead and fire” in a short period of time. From typesetting, photography, color printing, stereotype printing, and manual binding development to laser photography and electronic sharing. Color, offset printing and binding linkage. In the 21st century, the development of science and technology in the world's printing industry is changing with each passing day. Digitalization and networking will become the inevitable trend and mainstream of the development of printing technology. This poses a severe challenge to our country's printing industry. It also gives us the advantage of later development, shortens the gap with developed countries, and achieves leap-forward development in certain areas, providing historic opportunities.
To be specific to the printing industry itself, to sum up, the situation is gratifying and the situation is pressing. Over the past years, under the leadership of the Party Central Committee and the State Council, and working together under the printing industry, the printing industry in China has developed rapidly. At present, there are 150,000 various types of printing companies in China. Each year, we print and print 150,000 kinds of books, more than 8,000 magazines, more than 2,000 kinds of newspapers, as well as valuable securities, packaging and decoration, and other colorful prints, and have entered the printing power of the world. Ranks. In 2001, the total number of printed newspapers published in the country was 144.6 billion sheets, equivalent to 3.35 million tons of paper, an increase of 13.25% over the same period last year. The large increase in the amount of paper used reflects the growing demand for publications and the booming market. The total output value of the printing industry in the country is growing at a double-digit rate every year. In 2001, it was about 200 billion yuan, and the profit was more than 10 billion yuan. It was marked by the revision and implementation of the "Regulations on the Administration of Printing Industry" and the legal construction of China's printing industry management. Significant progress has been made. It is of great significance to strengthen the management of the printing industry, regulate the printing market in accordance with the law, safeguard the legal rights and interests of the printing industry operators and social public interests, and ensure the sustainable, rapid and healthy development of the printing industry.

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