In the past 10 years, short-term digital printing and on-demand printing technology have made great progress, and manufacturers of production digital printing machines have also made great improvements in print quality, format, speed and workflow. Some solutions that could only print monochromatic text can now also be printed in color, and have the ability to customize and personalize production-speed and quality can fully meet the requirements of publishers and customers. These technological advances have completely changed the way publishers publish their books. The days when one printing can meet the market demand of books in the entire life cycle are gone, and the book publishing industry has ushered in a comprehensive reduction in printing volume. New era.

A weapon to control the production cycle

Melissa, digital business and vice president of book production of Perseus Books Group, said that in the past, digital printing was only used to add a small amount of post-printing of a book in order to extend their life cycle; but now many books from the first The digital printing solution will be selected at the beginning of this publication. In this way, if the inventory of a bookstore declines, digital printing can quickly meet the demand. Since digital printing has very low initial printing costs, it is relatively economical at any stage in the life cycle of a book. In the digital age, the continuous printing of books has also brought huge benefits to Perseus Book Group, as Melissa said: "The increase in e-book sales has also promoted the sales of printed books to a certain extent. Especially in the field of non-fiction books. "

Coincidentally, the American subsidiary of the French publishing giant Achet Group, Achet Group, also adopted digital printing technology for the first time, and witnessed its process from green to mature. Craig Ball, senior vice president of the company's publishing business and strategic planning, said that they choose different types of digital presses based on the characteristics of different products.

In order to improve production efficiency, the Achet Book Group has fully automated production processes such as on-demand printing, content organization and order management. Only in an automated system can publishers, retailers and distributors freely receive and process orders and send them to the printing system, and because of the comprehensive equipment guarantees, the Achet Book Group will The production cycle is controlled within 1-4 days.

In the short version of digital printing, the general order may be only about 20, usually placed in order to replenish inventory. When a customer places many orders at a time, and some of the book sales forecast data has not yet come out, the short version of digital printing can effectively help them reduce inventory risks. Printing companies usually have a good network interface, which can help customers achieve online orders. The production cycle of these orders is generally about 5 to 10 days.

When a book enters the final stage of its life cycle and sales are almost zero, publishers can add the book to an on-demand printing platform. Many out-of-print books and orphan books will be collected here for online sales, thereby creating new opportunities for some old books. With the advancement of color toner and inkjet printing technology, the quality of books produced by digital printing machines is almost comparable to that of original books produced by offset printing machines, which undoubtedly brings new vitality to the publishing industry.

Cost-effective change booster

In fact, one of the main reasons that digital printing can gain a foothold in the field of book production is the reduction of its printing costs and procurement costs. Today ’s publishers will not print many books at once, but will print a small part first, and then replenish inventory frequently according to market demand. This will not only increase costs, but also reduce their inventory risk and ensure smooth cash flow. And with the advent of automated workflows, some small publishers and publishers who do not have large IT facilities can now also enjoy the convenience of digital printing. As Ball said: "Inkjet technology has improved our inventory management of some monochrome and color education, science, technology and medical books."

It can be seen that, because digital printing can realize the on-demand production and personalized production of books, and meet the market demand of books at different stages of the life cycle, book publishers can provide customers with better service.

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