The person in charge of Meikailong said that in addition to environmental protection and quality factors, the sales of solid wood furniture are closely related to the “wood culture†that has been circulating in China for more than 2,000 years. Wooden household products are indispensable in the life of Chinese consumers. Cultural sentiments are included. In the context of the overall recovery of the home industry, the red flag of the Meikailong 27th anniversary event was settled. In the first half of the year, Red Star Macalline, “2 Daysâ€, 5th Anniversary and 27th Anniversary Celebrations, the total sales volume of merchants exceeded 6 billion, an increase of more than 10% over the same period of last year. “2 days†greatly increased or even exceeded 100%. %. Review in the first half Second and third tier cities exert their strength to boost the industry According to Red Star Macalline data, sales of building materials in the first half of 2013 increased by 25% year-on-year, while sales of furniture products increased by 13.7%. Based on the ups and downs of the furniture industry lags behind the real estate industry situation for about 10 months, the housing market in the second half of 2012 has picked up, and the release of real estate has made the trend of the furniture and building materials industry warmer. As early as March, Red Star Macalline Chairman Che Jianxin predicted at the press conference that the home furnishing industry will see a growth of more than 10% in 2013. This coincides with the warming trend indicated by the National Department of Circulation Industry Development and the China Building Materials Circulation Association. Specifically, compared with the first-tier cities, the furniture and building materials products in the second and third-tier cities have increased even more. Taking the first quarter as an example, the sales performance of building materials in secondary cities such as Changsha, Shijiazhuang and Changzhou was eye-catching, and household products maintained a steady rise. In March, “2 days†was promoted, and second- and third-tier cities showed a “surge†trend. Datong, Shenyang, Dalian, Taizhou and other cities achieved significant growth compared with the same period of last year, especially the sales of Datong mall merchants increased year-on-year. 35 times. Furniture: plate type cold wood heat, 70% consumers pay attention to quality and environmental protection The data also showed that in the first half of the year, the sales of solid wood furniture in the furniture category of Red Star Macalline National Mall increased rapidly, and the plate furniture declined significantly. The top three of the solid wood furniture are Fuye, Baisen and Qingdao. “The solid wood furniture has been welcomed and popular, and it has become a significant market phenomenon. Although the industry association has not carried out systematic statistics, we can really feel that in recent years, solid wood furniture manufacturers, sellers and consumers are constantly Increase." Zhu Changling, chairman of the China Furniture Association, said. Zhu Changling introduced that solid wood furniture is popular among consumers, and has multiple relationships with the economic reasons and consumption concepts behind it. He said: "First of all, people's living standards are improved, economic conditions are plentiful, solid wood furniture materials are more precious, can reflect personal economic level and social status; secondly, the main material of solid wood furniture is natural wood, using less glue, paint and other accessories, Generally speaking, formaldehyde is released in a small amount and is more environmentally friendly." According to a survey conducted by Red Star Macalline and the Home Trends Research Institute, 70% of consumers pay attention to the quality and environmental protection of furniture. The environmental protection of their eyes is mainly reflected in the “tasteâ€. The non-irritating taste of products is the most important indicator. . The person in charge of Xingmei Kailong said that the hot sale of solid wood furniture, in addition to environmental protection and quality factors, is closely related to the “wood culture†that has been circulating in China for more than 2,000 years. Wooden household products are indispensable in the life of Chinese consumers. Special cultural feelings are included.
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ADVANTAGE
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