In the past few months, news of the printing industry's introduction of policies to expand opening to the outside world has continued to flourish in the industry. Many foreign and domestic printing companies have searched for Professor Tan Tan. Finally, at noon of the end of August, accurate news came out. China's "Regulations on the Administration of Printing Industry" has been revised. The biggest modification is to allow foreign companies to set up wholly-owned enterprises engaged in the printing of packaging and decorating printed matter.
It is understood that almost all insiders in the industry have summarized the amendment of this regulation. In 1997, China's first printing industry administrative regulations, "Printing Industry Management Regulations," were promulgated, of which Article 15 clearly banned the establishment of various types of foreign-owned printing enterprises. After being approved by the press and publication administrative department of the local people's government in the locality and submitted to the State Press and Publication Administration for approval, a Sino-foreign joint venture may be established.
The printing industry is the system's processing industry, which can generally be divided into two major pieces of equipment and equipment. In printing, press products can be used for publications, packaging and decoration prints, and other printed materials. The "Regulations on the Printing Industry Regulations" of 1997 has very tight control over foreign investment in the printing industry. An authoritative source who declined to be named stated in an interview with the "21st Century Business Herald": "Although these three categories allowed the establishment of Sino-foreign joint ventures at the time, the review of the relevant departments was based on the foreign investment made by the State Development Planning Commission. "Guidance Catalogue" is the basis, and in the catalog, the printing industry is a non-encouraging project, so the approval is also more stringent, and requires the Chinese side to control."
Wu Wenxiang, chairman of the China Printing Technology Association, once disclosed a series of important figures in a paper: By the year 2000, there were 82,189 printing companies in China and employed more than 3 million people. Among them, there are 8,152 publications printing companies, 20,409 packaging and decoration printed matter printing companies, and 53,628 other printed matter printing companies. According to the nature of ownership, there are 7,880 state-owned enterprises, 30,219 collectives, 2,295 foreign-funded enterprises, 4,498 limited-liability companies, 2,547 joint-equity companies, 9,833 private-owned enterprises, 23,165 individual enterprises, and 1,752 other companies. What these companies are pursuing is the large ocean of Chinese publishing and printing 140,000 books, more than 8,000 kinds of magazines, more than 2,000 kinds of newspapers, and a growing array of packaging and decoration prints.
The foreign-funded enterprises that currently provide printing equipment, packaging and decoration, printed publications, and other printed matter and paper production in China are mainly from Germany and Japan. In May this year, at the 7th World Printing Conference in Beijing attended by more than 600 printing companies in 20 countries, the world's largest printing equipment supplier, Heidelberg GmbH, Germany, has exclusively packaged Hall 2 with an area of ​​3,400 square meters. According to Belhad Schaller, chairman of Heidelberg, China's current per capita publication packaging and decorating products consume about 35 US dollars, while Germany is 300 US dollars. With the rapid development of China's economy, China's printing industry will become the fastest growing market in the world. The US Department of Commerce estimates that the growth rate of China's printing industry will be as high as 10% or more in the coming period.
In an exclusive interview with the 21st Century Business Herald, Mr. Zhao Ping, general manager of Heidelberg China, said: “Hydeburg has entered the Chinese market since the late 1970s. Currently, there are about 100 offset presses sold to China each year. This figure is estimated to exceed China. With 50% of the current market demand, there are more than 2,000 news newspapers in China, which is twice that of 10 years ago, and urban readers are usually 60% of the total population of the city, and China's advertising business and packaging and decoration industry are growing at a rapid rate. The enormous potential of economic development also heralds the extraordinary market potential of China's printing industry." The further opening of the printing market is obviously a great news. In a telephone interview with this reporter, the senior manager of China Lintec, a Chinese listed company that owns 70% of Japan's self-adhesive market, said in a telephone interview that "We are extremely concerned about the dynamics of China's opening up of the market and we are also working on it. One-step planning: In China, compared with book publishing, packaging and decoration, and other printed materials, packaging and decoration are the most promising parts in the next period. I know that many Japanese and Korean companies have already shifted their strategic focus to China. ""
On August 9, the "Huailian Printing Center" construction project was started in Beijing. The owner of Beijing Hualian Printing Co., Ltd. was jointly invested by China Business Joint Printing (Hong Kong) Co., Ltd. and China Printing Corporation. The initial investment was 200 million yuan. Yuan Renminbi. In an interview with a reporter, the company’s relevant person stated that Hualian Printing Company is mainly positioned in the high-end book printing and packaging and printing products business. This was seen by many people in the industry as a reflection of the Northern Expedition of Hong Kong capital. According to statistics, there are more than 300 printing companies with a total investment of over 30 million yuan in Guangdong Province, and 40 more than a hundred million yuan, compared with 35 in Beijing with an investment of 25 million yuan or more. The output value of fixed-point enterprises in 10 provinces and cities in the western region was 1.86 billion yuan, which is still less than the print output value of Longgang Town of Wenzhou (2 billion yuan). Obviously, the uneven development among the regions has also provided a broad arena for Chinese and foreign printing companies.
If time falls back to 1985, the heads of the 150,000 printing companies in the country will certainly laugh. At that time, foreign-funded enterprises dominated by material processing had become popular. In order to meet the needs of foreign companies, printing companies across the coast have started to supply more, and supply exceeds supply. Before and after 1992, low-grade packaging and processing products became increasingly saturated, and foreign capital began to flood into printing equipment, papermaking, packaging and decoration industries, among which there were many wholly-owned enterprises.
In 1997, the “Printing Industry Management Regulations” was promulgated, which explicitly prohibited the establishment of wholly foreign-funded printing enterprises. Some established foreign-funded enterprises were faced with the question of whether to survive or die. As of last year, of the more than 80,000 printing companies in the country, there were 2,295 foreign-funded enterprises, including 1,055 Sino-foreign joint ventures, 267 Sino-foreign cooperatives, and 473 foreign-owned companies. There were only 232 wholly foreign-owned enterprises in Guangdong Province. These enterprises are, on the one hand, wholly foreign-owned packaging, decoration, and printing companies approved at all levels before the introduction of the 1997 Regulations. On the other hand, due to the compatibility of equipment, some wholly-owned enterprises also engage in books, newspapers, and other publications that are still wholly foreign-owned. print. A CEO of a wholly foreign-owned company in Guangdong, who declined to be named, reluctantly stated: “Our company was established in 1993. After the 1997 regulations came out, some departments also talked with us to see if we could join a joint venture with a local state-owned or private enterprise, and we felt that As inefficient, this matter has not been resolved. Now, I really want to have a justified identity!"
In response to these questions, it was learned from an official in the relevant responsible department: “According to Article 12 of the amended Regulations, there are specific measures for the establishment of foreign joint ventures or wholly-owned companies’ by the State Council’s publishing administrative department and the State Council’s foreign economic and trade relations. The competent authorities formulated 'This specific method is still under development. It will be resolved in the near future.” One industry judged that because the country adjusted the industrial structure of the printing industry, the specific measures would not allow any foreign-owned enterprise to enter the company unconditionally. There may be requirements for funds, technology, product grades, etc.
In addition, according to China's current taxation policy, the foreign-funded enterprises of the printing industry are within the total investment amount, and the equipment used by the importing capital owner can be exempted from customs duties and value-added tax, but domestic enterprises cannot. Only this one down, such as buying an imported Heidelberger company's imported equipment, state-owned enterprises will pay taxes more than two foreign-funded enterprises 200 to 3 million yuan. Obviously, it was originally intended to encourage companies to import international high-end printing equipment, but it has now become a target for non-national treatment for domestic companies.
The relevant person in the State Press and Publication Administration believes that the specific measures for the "Management Regulations of the Printing Industry" in the study should change this unfair practice. Moreover, China's accession to the WTO is on the verge of being fair and it must be fair as well. Well, the proper collection of tariffs or VAT may be the general direction of reform.

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