Under the influence of the Internet age, the challenges faced by the retail industry are undoubtedly enormous, and the "clicks-to-bricks" retail approach has gradually become one of the chief themes of online retail clothing companies. Many online retailers have found that they also need to set up physical stores when they build brands. This article was transferred from:8264 Henan WonkingChina I/E Co., Ltd. , https://www.wshousewares.com
American sportswear e-commerce brand Fabletics opened six stores in 2015, which is part of the American fashion e-commerce company JustFab. In 2016, Fabletics will have plans to expand its store more extensively. According to relevant sources, the company already has a clear business plan to eventually achieve the company's listing. Currently, Fabletics has raised more than $300 million in financing. They will establish a brand physical store in accordance with the investment banker's plan, which is expected to repay within 12-15 months and achieve positive cash flow within 120 days.
According to eMarketer, a world-renowned market research organization, global e-commerce sales account for less than 10% of total sales. Although the results of e-commerce are very impressive, it is clear that physical store sales still dominate. The retail industry needs to provide a series of high-level shopping experiences under multiple channels, including computers, mobile phones, and physical stores.
According to a recent TimeTrade retail report on the United States, consumers do do a lot of research online before they shop, but they still go shopping in physical stores. In fact, 65% of respondents are more inclined to go shopping in physical stores. This is because physical stores can provide professional help while shopping guides can provide more personalized services. This is a lack of online retailing.
It also shows that smart and well-trained shopping guides are crucial, with more than 90% of respondents indicating that they are more willing to buy after they have received help from professional shopping guides. Consumers hope that shopping guides will be able to answer their questions professionally and give some advice on purchases. This is a lack of interaction in online retailing.
In today's Internet age, the retail industry has been developing and reforming. Despite the enthusiasm of e-commerce, it is still missing in a very critical area. That is the shopping experience. This will very likely lead to retailers will reduce excessive attention to e-commerce in the next few years, and then turn back to physical store sales.