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The Beijing APEC summit has officially come to a close, marking the end of a significant gathering of leaders from across the Asia-Pacific region. However, one unexpected and widely discussed topic emerged during the event: "APEC Blue." This term refers to the clear blue skies that blanketed Beijing during the meeting, a rare and striking sight in a city often plagued by air pollution. While many admired this temporary beauty, it also sparked a deeper reflection on environmental protection and the need to make such clean air a lasting reality.
This conversation naturally extends into the home decoration industry, where the demand for eco-friendly household products has become a key concern for both businesses and consumers. With increasing awareness of health and sustainability, choosing environmentally safe materials is no longer optional—it's essential.
For consumers, the quality of their living environment directly impacts their well-being. The rapid development of the industry has led to an abundance of synthetic household items, many of which contain harmful substances like benzene and formaldehyde. These chemicals can be released over long periods—often up to 15 years—posing serious health risks. Imagine living in a home where toxic fumes are constantly present. That’s why, before any renovation or purchase, it's crucial to do your homework and opt for products from reputable brands that prioritize environmental safety.
Imported brands, particularly those from Europe, often lead in eco-friendly innovation. Many of these companies operate under strict environmental standards, with certifications like the EU LIFE Green Life Environmental Certification, EMAS, and LEED. One example is Italy’s IMOLA ceramics, which now holds a significant share of China’s imported ceramic tile market. Their commitment to sustainability is evident in their production processes, raw material sourcing, and waste management systems.
In September, designer Xia Yuhang visited IMOLA’s production facility and was impressed by the company’s green approach. He noted that the raw materials used are environmentally friendly, the production process is clean, and even the waste is fully recyclable. At the massive factory, automated forklifts operated without emitting pollutants, and workers didn’t need masks. The environment was clean, with open skies and greenery—a true testament to sustainable manufacturing.
As more decoration companies and building material manufacturers promote the concept of low-carbon, eco-friendly products, the message is clear: environmental responsibility must start at the source. From production to transportation, every step should aim for maximum cleanliness and minimal impact.
President Xi Jinping once said, “Some people say that the blue sky in Beijing is APEC Blue—good but short. After that, it will disappear. I hope and believe that through continuous efforts, APEC Blue can last.†While the APEC summit has ended, the vision of lasting clean air and a healthier environment remains. It’s up to all of us—consumers, producers, and policymakers—to take action and support sustainable choices in our daily lives.
Whether you're buying household products or renovating your home, choosing eco-friendly and safe options is not just a trend—it’s a responsibility. By making conscious decisions, we can help turn "APEC Blue" into a permanent reality.