The new rules of mahogany furniture are difficult to implement "grey benefits"

If the manufacturer issues an “express card” in accordance with the requirements of the new regulations, the corresponding profit may be affected. However, if the "express card" information is not true, it may become evidence of consumer rights protection. In the face of interests and regulations, the dealers are “in the process of retreating and retreating”, “in process”, “in the factory”, “with the goods”... The new regulations for mahogany furniture need to be equipped with “one book, one card and one card” are enforced for more than half a year. After that, the reporter received this reply from a number of furniture stores in Beijing.

In fact, this new regulation has long been known in the industry. The new regulations, called "General Technical Conditions for Redwood Furniture GB28010-2011", were once called "new national standard" by the media in the mahogany furniture industry. Among them, the provisions of the mahogany furniture products must be guaranteed to have "product use instructions, product quality express card and product certification, otherwise prohibition of sales" provisions can be said to be strict.

However, until September 1, 2013, the implementation of the standard has been more than seven months. After the investigation, the reporter found that the implementation of the new regulations was not effective, and the status of “unlicensed sales” has not improved.

The negative market attitude and the embarrassing interest relationship make this new rule, which is intended to be the "recognition" of mahogany furniture, difficult.

Merchants face negative "express card"

On September 1, the reporter visited a number of mahogany furniture sales markets in Beijing and found that the implementation of the new regulations is not as optimistic as expected. Merchants can generally provide the product manual and product certification, but when it comes to the quality of the mahogany furniture product, it is often not answered.

In the Yuquanying store of the Real Home, the reporter saw that most of the mahogany furniture sellers appeared to be in compliance with the regulations and placed "express cards." However, a closer look reveals that there is still a considerable gap between the “express card” and the “express card” required by the new regulations.

In the brand-name mahogany furniture "Year of Red" store, each brand of mahogany furniture is placed with a brand, the product origin, wood type, production date, price, etc. are clearly marked. However, the new regulations require that the "express card" should indicate the specifications, scope of application, finishing process, decoration process and many other information.

In this regard, Jiang Xiaomei, a researcher at the Chinese Academy of Forestry, told reporters that the “express card” in the new regulations is like the “identity card” of mahogany furniture, and requires at least a number of information such as product implementation standards, product classification, and product scope. If the product does not match the information marked on the express card, the consumer can make a complaint about rights protection.

In the interview, the reporter found that many merchants were asked to be in the middle of the process or in the factory when they were asked about the “express card”. In the Red Star Meikailong Yuegezhuang store, mahogany furniture not only does not have corresponding product certificates, and some even have no product labels. You need to purchase materials and price information one by one. When asked about the "express card", the shopping guide said that it can only be "attached with furniture."

There are also some businesses that have circumvented new rules and even played word games with consumers. A consumer who recently purchased nearly 100,000 yuan of mahogany furniture told reporters that the merchants claimed that their products were high-end "Vietnamese huanghuali" when they sold. However, after the purchase, he found that the ingredients in the backup contract were only marked as "rosewood." According to industry insiders, many redwoods with similar names or similar appearances vary greatly in value due to their genus and origin. The price of a set of African rosewood beds and a set of Vietnamese huanghuali is nearly a hundred times different. This made him have to question the business's misleading consumers.

"Gray benefits" elusive dealer

Perhaps some consumers will question that it is not difficult to provide a small "express card". Why do mahogany merchants always hide their vagueness?

In this regard, the dealer also gave his own answer.

“It doesn’t matter if it’s not posted, it’s not affecting the business.” A mahogany furniture seller who has been in a home for more than three years told reporters that “the people who buy mahogany are generally experts, or individuals with investment needs. I believe in my own vision."

However, some merchants said that the reason for not providing "express cards" is the loopholes in the operation of "express cards".

Because the mahogany light tree material can be as many as 8 types and 33 kinds, and some tree species are very close in color and texture. If it is not a professional, it is difficult to judge correctly, which also leads to the business having space to drill. "A ton of Lushi black rosewood is priced at more than 300,000 yuan, and the same ton of East African black Dalbergia costs only 6,000 yuan. If the 'express card' is only marked with its common type: black rosewood, then the dealer It is not illegal, but for consumers, it is easy to be misled." Pan Haiying, general manager of Friendship Redwood Beijing told reporters.

There are also the phenomenon of fish-eye mixing, such as Sian rosewood and red rosewood. The price per ton of the former is more than 10 times that of the latter. Merchants often only fill in the "red rosewood" in the product quality "express card", and the fluffy rosewood as the Sian rosewood, so that consumers pay 10 times the price without knowing it, but the rights are very difficult.

This part of the "grey interest" has become a trick for some furniture companies to make profits.

In addition, the mix of purchase channels also makes dealers more negative about providing "express cards."

Wang Xingwei, general manager of Red Star Macalline's "Red Flags of the Year", told the reporter that in fact, the merchants are not willing to issue "express cards" not only for the sake of interest, but also for fear of taking risks. At present, the supply of domestic mahogany furniture is mixed. Only Zhongshan, Guangdong, Fujian Xianyou and other places, there are thousands of mahogany furniture manufacturers of different sizes. Because these small and medium-sized manufacturers have low prices and different quality, they are often reluctant to issue "express cards", so that dealers who purchase goods from these channels can only claim to "express the card at the manufacturer" to ensure control costs.

New regulatory loopholes to be regulated

"The introduction of the new regulations has filled the gap in China's mahogany furniture industry without national standards. However, the current level of understanding of the new regulations by various companies has also caused the current situation of the implementation of new regulations." Jiang Xiaomei said.

If the manufacturer issues an “express card” in accordance with the requirements of the new regulations, the corresponding profit may be affected. However, if the "express card" information is not true, it may become evidence of consumer rights protection. In the face of interests and regulations, dealers "advance and retreat."

In addition, the implementation of the new regulations for "express cards" requires a consensus among the mahogany stores, dealers and manufacturers. Pan Haiying said that as early as last October, Union United Redwood joined forces with industry peers to increase the promotion of new national standards, and took the lead in implementing the new national standard to issue "express cards" to the products, but until now, there are still few peer responders.

In this regard, the director of the Redwood Professional Branch of the China Furniture Association, Zhao Shoutian believes that from the professional point of view, because the mahogany furniture category is very wide, the price difference between different categories, only through the "express card" to let consumers see the product at a glance is not realistic .

However, in Jiang Xiaomei's view, the introduction of the new national standard has played a certain role in regulating the entire mahogany furniture industry. It has given certain restraint to the use of material differences in the past, and has increased the cost of violations by manufacturers. He believes that in addition to the industry itself needs to raise awareness and implementation of standards, the industry and commerce departments must also increase law enforcement, supervision and guidance.

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