2012: Building the first brand of wood furniture


[Reporter]: Hello, especially, thank you very much for accepting our interview. Today at the exhibition, we saw that the theme of “2012 Ban Mu Nian experts help you find your mother's family” is very frequent. Please tell us what is the definition of this theme?


[You Guozhong]: In the past few years, we have been developing towards the goal of building the first brand of wood furniture. Why do you say this? Because there was almost no category of wood furniture in the furniture industry. From last year, we began to discuss the manufacturing standards of wood furniture with the experts and leaders in the industry, and standardize its technical standards, technical standards and material standards. Therefore, our propaganda, the so-called "experts help you find your husband's family" is to analyze the direction of the development of Banmu from the perspective of experts, and the advantages and disadvantages caused in the future.


Dinoya Chairman You Guozhong


The wood furniture not only reflects the fashion sense of modern home from the design and appearance, but also allows consumers to enjoy the wood enjoyment. Therefore, the wood furniture is a kind of material with high cost performance, low carbon and environmental protection, and the audience range. Larger. The theme of "Experts help you find your husband's family" is to let agents and dealers know more about what Dinoya is doing. We are doing plank furniture.


[Reporter]: In what areas is this activity covered?


[You Guozhong]: We have carried out unified promotion in the terminal, and we will use expert evaluation. For example, ten experts have proposed ten reasons for selecting wood furniture, which are analyzed from hardware, function, material and process. We are more standardized and more standard in terminal promotion.

Facing pressure: sinking in third- and fourth-tier cities to find new business opportunities

[Reporter]: Do you think the situation of this year's exhibition is cold or hot compared with previous years?

[You Guozhong]: In my opinion, furniture is a big industry and a small enterprise. Its sales model should be one of retail, agent and manufacturer. Maybe everyone will feel that the environment is not good. This industry is an industry that produces more than sales, so everyone has a kind of pressure and a sense of urgency.


However, in terms of industry demand, on the one hand, due to the urbanization of rural areas, China has more than 20 million people entering the city every year, entering the city, they want to buy a house, or rent a house, and these actions determine that they ultimately want to buy furniture. This is a rigid demand. Looking at China as a whole, more than 20 million people get married each year, two or three million people are divorced, get married, and the result of their actions may require them to buy furniture, so this is also a rigid demand.


This industry belongs to the super-operating industry. From the operational point of view, the mobile industry has done a lot in the past few years, and the liquidity market has done a lot. Maybe the single store will be lower, then it will be shared. I think the economy is one. As usual, from the perspective of the exhibition itself, the dealers in the second and third tier cities are more active and active, so I think we will have a lot of space in the second and third tier cities.

[Reporter]: Dinoya will develop in second and third tier cities?


[You Guozhong]: From our channel model this year, we will sink to the second, third and fourth grade markets and even the county town. In the second, third and third-tier markets in Guangdong, Shandong and coastal areas, we also have networks in the county towns. We also have specialty stores in some developed provinces and counties.


[Reporter]: What is your company's expected goal?


[You Guozhong]: According to the products we launched, the audience should be relatively large. We expect the outlook to be more optimistic. Maybe there is some pressure in the current environment. I think that each company has different positioning points. Enterprises have to go their own way. Because there are too many furniture styles and styles, you have a good market in any field.


IPAD Magazine: Driving PChouse in the Mobile Internet Area is Forward-looking


[Reporter]: The so-called fast-moving person can seize the opportunity. Our network first launched IPAD e-magazine in March this year, and opened up another new propaganda channel in the field of mobile internet. What do you think of such a channel? Or suggest?


[You Guozhong]: I feel that the development of society is inseparable from innovation. Innovation is the main theme of social development. I think this move is very good and forward-looking. It plays a very important role in the promotion and development of the mobile Internet field. Good role, I appreciate it. I sincerely hope that Pacific Home Network IPAD magazine will be better and better, and will be loved by more people!


[Reporter]: Ok, thank you very much for accepting our interview today.

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