According to recent surveys, the sales of high-end wines in the United States continue to rise, and young French people are gradually moving away from wine and switching to other casual drinks.

When asked how to change the current trend of French young people's downturn in wine consumption, almost all respondents suggested changing small bottle wine packaging in restaurants, nightclubs, and bars.

Dr. Liz Thatch of the School of Economics and Business at the University of California, Sonoma, Calif., conducted a survey of consumers in France and the United States from the age group of 21 to 30 and found that the consumption of wine by young people in the United States is increasingly High, and see it as a fashion. Sales of high-end wines in the United States have continued to rise, and sellers believe that it is mainly due to the consumption promotion of the “new millennium generation” (about 100 million people) in the United States. American young people are full of exploration spirit and like to try wines of various flavors.

Young people in France believe that wine is expensive and has a variety of names, is an outdated consumer product, and has a high voice against drinking. A French-speaking student said: "When I walk into the store, I don't know which wine to choose because the name and the area on the label are too complicated." Young Frenchmen have gradually moved away from wine and turned to beer, spirits or Bottled water, carbonated drinks, juices and other drinks. In addition, more than half of the respondents stated that they do not like the taste of wine.

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