On April 12, when the reporter interviewed Vanke Wangshi by telephone over the ocean, the honorary president of the China Mountaineering Association who had just come out of Mount Kilimanjaro in February was in the United States with his mountaineering friend Feng Lun of the Wantong Group and others. Is busy with a large number of fund promotion activities.

A low-performing sport has brought together the most consumer groups in the country, and it can generate much profit in the future. At present, no one can clarify. But what can already be judged is that the mountaineering that has been difficult in the field of commercial sports has become more imaginative because of the participation of these wealthy people.

When "Kilimanjaro's snow" was simplified into a promotional symbol, the intention was already so straightforward that there was nothing more intriguing: "Let more wealthy people pay for mountaineering." Chinese mountaineering captain Wang Yongfeng told reporters in an interview , organized by the Mountaineering Association, will be in July and August to climb Kilimanjaro movement until April so far, more than a dozen people have registered. Most of these applicants have similar background and value as Wang Shi.

Kilimanjaro is not the first ascent of Wang Shi. In 1999, Wang Shi brought some of his business partners to the peak of Yuzhu Peak in Qinghai. Li Zhixin, executive vice chairman of the China Mountaineering Association, recalled the cost of the entire event at that time: The Mountaineering Association, the organizer of the event, earned more than 100,000 yuan. "This is indeed not much," said Li Zhixin, "because the first cooperation It is just cost price.” Li Zhixin, who is almost indecisive, relied on a chair in an office of the General Administration of Sport of China. The hero who climbed Everest that year was more like a businessman in calculating the profits of mountaineering.

In July 2001, Wang Shi took the Motorola A6288 and boarded the first peak of the Kunlun Mushtag. Motorola's commercial form has made the commercial activities of this mountain climbing event particularly noticeable. As the focus of this brand promotion, Wang Shi was later invited to the CCTV Studio several times: looking for businessmen's esteem between mountaineering and business warfare. For the media, this is enough to form a moody discussion topic. In the same business case, different observers will have different perspectives. Let Li Zhixin and other professional mountaineers notice that this time in the activities of the mountaineering community that is "not too big," almost all the basic elements of commercial sports such as big men, big companies, and large media have been brought together. This revelation helped Li Zhixin to open up their appetites. “Commercial mountaineering can also create myths!” Li Zhixin looks excited.

“Actually, the discovery of commercial value in mountain climbing was earlier.” Mr. Zeng Shuguang, president of the former Mountaineering Association of Huairou National Mountaineering Athlete Apartment interviewed by reporters, wrote: “In the 60s, our country The first time that we climbed Mount Everest was originally intended to be jointly climbed with the Soviet Union. The Soviet Union then withdrew their upfront investment, including mountaineering equipment and alpine food, because of the state-to-state relations. This part of the material needed our own purchase. I remember that the government once Sex had allocated $700,000 in foreign exchange. It took nearly $350,000 for the mountaineering teams to buy these supplies in Switzerland and France. And these are just foreign exchange parts."

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