Smart home appliances have problems such as homogenization of "pseudo" smart products

“Get up in the morning, the smart butler has already baked bread and ironed clothes for you.” This is Zuckerberg's program on the smart butler robot he envisioned.

With the continuous improvement of the economic level, a number of household appliances such as wireless vacuum cleaners and sweeping robots that use "intelligent" as a selling point have begun to be sought after by consumers.

The big data analysis organization Yi Guan released the "China Artificial Intelligence Industry Series Analysis 2017". The report predicts that the scale of China's artificial intelligence market will reach 13.236 billion yuan in 2017, a year-on-year increase of 40.7%.

However, in the survey, it was found that smart home appliances that seem to have unlimited "money" scenes now have problems such as "pseudo" intelligence and product homogenization.

On July 8, I came to Suning Tesco Huangxing Middle Road. The store will use the entire fourth floor as a smart product exclusive area, ranging from smart TVs to air conditioners, refrigerators, washing machines and other traditional living appliances.

In addition, the third floor is also equipped with smart small appliance stores, selling new household appliances such as wireless vacuum cleaners and sweeping robots.

It has been found that electrical products with smart labels are generally much higher than traditional electrical appliances, and some prices have even increased several times.

For example, the price of a square embedded smart microwave oven is as high as 10,000 yuan, and the model with only basic functions under its brand is only about 1,000 yuan.

“We are very interested in this refrigerator with touch screen, it can display the freshness of the ingredients inside, and can also play cooking teaching videos.” Mr. Liu and his girlfriend took a fancy to Haier’s smart refrigerator, “willing to be fresh for these The function pays."

In the "Millet House" experience museum on the first floor of Wangfujing, many consumers expressed their preference for Xiaomi's smart family products. “The door and window sensor is more practical, which can add a layer of protection to the safety of the home.” Ms. Huang almost did not hesitate to buy the Xiaomi smart door and window sensor with a price of 49 yuan.

“A lot of consumers come to the store, pay attention to the product, experience comfort, and then ask the price.” Suning Wuyi Square Yundian smart home appliance person in charge said that this consumer behavior has produced a big change compared with the original.

“Especially in the younger generation of consumer groups, the impact is very large.” The person in charge also said that in recent years, the overall consumption level has grown very fast, and consumers have become more and more capable of accepting new things.

On April 21, 2017, the big data analysis organization Analysys released the “China Artificial Intelligence Industry Series Analysis 2017”. The report predicts that the scale of China's artificial intelligence market will reach 13.236 billion yuan in 2017, a year-on-year increase of 40.7%.

According to industry insiders, whether it is a smart home appliance to replace traditional home appliances, or a broadly intelligent home, decoration, etc., is an inevitable trend in the future, just like a smart phone to replace the big brother, this is the trend of the times, this is the consumer, the common people Improved living standards and needs are determined.

The smart home industry, which seems to have unlimited "money" scenery, seems to face problems such as product homogenization and speculation.

"The so-called smart home appliances, in fact, mainly through the self-developed mobile APP to achieve remote control of products, if you buy products from different manufacturers, you must download different mobile APP." Miss Zhang, a media worker, not only did not reach home appliances The interconnection and interoperability, and the concept of "smart air conditioners function adjustment according to environmental changes" introduced by the shopping guide is not significantly different from inverter air conditioners.

According to incomplete statistics, taking Xiaomi Smart Home, Ali Smart, and Gree Zhilian as examples, there are currently more than 10 service providers that can control home appliances, and in the Apple appstore, most software evaluations do not exceed 3 points.

"When the house is not on the same LAN, it always prompts the network delay, and the remote control is equal to no. It always makes people think that 'smart' is a chicken." In the evaluation of only one and a half-star Gree Zhilian APP page, one named "Jdehusb" Netizens complained.

Although a wide variety of smart products have emerged on the market, true smart homes are not just smart appliances, but also smart hardware and smart apps. Smart homes that consumers need are much more than that.

Last month, the topic and photos of “American Security Robots committed suicide” became popular on the Internet. According to the team of experts, there may be something on the regular route that makes K5 feel obstructed, so it changed its route in an emergency and accidentally fell into it. In the pool. Netizens have ridiculed "may be consciousness awakening." Such a ridiculous phenomenon does not seem to be accidental in smart products. There are many netizens who buy a sweeping robot and spit it out: it seems to have bought a mental retardation!

Metro Express Weibo released a screenshot of some netizens' comments, which was 7768 times.

"Red Bean Mud" said: "Our family especially likes to squat on the chair's feet, squatting, changing the angle and then licking it, and then changing the angle. I don't tire, how to pull it apart is like a mother-in-law who splits up a pair of lovers."

"Forgot to close the door, she left home and swept the corridor." The netizen "Super Grand Sun" complained.

"CEN Crown mou" reflects his sweeping robot "There is no electricity in the bedroom. I can't find a way to go back to the charging. Every time I bring it back like a mother."

Behind these paragraphs is the consumer's complex emotions about intelligent products, both to maintain expectations and tolerate, but more is to hope that smart appliances are really "powerful."

In the interview with the media, Mr. Yan Yongliang, director of the Shengxiang Home Business Department, believed that the smart homes launched by some domestic enterprises are mostly concept hype, which seems to be particularly “high on the”, but in fact many functions are very cumbersome, such as mobile remote control automatic curtains, automatic Turn on the TV, etc.

“Smart Home is a residential platform, using integrated wiring technology, automatic control technology, network communication technology and other media to build a management system for university residential facilities and family schedules, thereby improving the convenience and comfort of living.” Ms. Lou said that the smart home system is a perfect controllable system, but the current home appliance manufacturers and decoration companies rely on selling smart home appliances and smart space to maintain profitability. The ecological layout of the smart home industry is still not perfect.

Get up in the morning, the housekeeper "Jarvis" will help you open the curtains, remind you of today's affairs and itinerary, tell you the weather and traffic conditions, arrange a balanced breakfast, and even amused the children for you...

Soon, having such a relaxed life may only require installing the AI ​​Steward Smart Home System developed by Facebook at home.

In fact, the founder of Fackbook, Zuckerberg, announced last year that it would develop an artificial intelligence system to help control smart homes, such as turning on lighting, starting appliances, and playing music through different stereos.

Zuckerberg named the system "Jarvis", the name of the artificial intelligence assistant in the movie "Iron Man".

In addition, with the sales of Amazon's smart speaker Echo approaching 10 million, Alexa has become the most successful consumer AI product in the world.

"Like artificial intelligence in the sci-fi movie "She", you thought it was just a simple tool, but in the long-term use, it will always surprise you.


"The foreign media commented.

Coincidentally, in June of this year, Apple released a smart voice speaker called HomePod at the 2017 WWDC Developer Conference. In addition, in addition to Amazon and Apple, Microsoft, Google and other technology giants have also released similar smart speaker products.

Only one smart speaker can trigger several major technology giants to collectively rush to the beach. What is behind it is the huge market prospects of the smart home industry and the quiet battle of a “staking” market battle.

Statistics from research firm Statista show that the global smart home market has reached $16.8 billion in 2016 and is expected to reach $79.3 billion by 2021.

“The smart industry is still in the initial stage of 'shape', and the whole house intelligence is the “god” state that the smart home industry will achieve in the future.” An industry insider said that true intelligence is not just changing the size or To develop one or two independent new functions, the direction of the intelligent industry positioning and efforts should be systematic and global.

Editor in charge: Li Qun

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