Huiyuan Juice Soda Receives 2017 Pentawards World Packaging Award

Recently, the Pentawards 2017 award ceremony, honored as "Oscar of Product Packaging Design", was held in Barcelona, ​​Spain. Huiyuan Juice Soda won the 2017 Pentawards World Packaging Award for its novel packaging design.

Pentawards is the world’s first and only international competition focusing on various packaging designs. The participants are from top global design teams and individuals. Since its inception in 2007, the annual Pentawards International Packaging Design Award has attracted top design works from around the world to participate in the competition, covering almost all the world's famous brands of outstanding packaging design. The Pentawards International Packaging Design Awards are divided into five categories: beverages, foods, personal items, luxury goods and other items. They are rigorously reviewed by an international jury and are the most authoritative awards in international packaging design.

Huiyuan’s award-winning juice soda products have “real juice” as the core difference and unique selling point. In order to highlight the benefits of real juice, the packaging design of Huiyuan Juice Soda seeks creative inspiration from the action of squeezing fresh fruit juice. Finally, the shape of the fruit and the dripping juice are integrated into the structure of the bottle cap and the bottle body to make the whole product. It looks more vivid and interesting, so that consumers at first glance feel the fresh taste of juice.

With this “fresh and stylish, fruity” packaging design, Huiyuan Juice soda has stood out among many entries and won the favor of the judges, winning the 2017 Pentawards World Packaging Award in one fell swoop.

In recent years, with the rise of young consumer groups, product packaging has become an important factor affecting the purchasing behavior of young audiences. Fashion, design sense and product packaging that fits the audience's preferences can win the attention in the fierce market competition.

As the leading brand of Chinese juice drinks, Huiyuan has been paying more and more attention to the development and deepening of the young market in recent years. It has also been working hard on product packaging to incorporate more young elements and humanized designs. Such as the 2017 launch of Huiyuan

U New Mandarin, Magnolia Spring, 330ml Fantasy Galilei 100% juice, etc., according to the characteristics of the product, focusing on the packaging used on the young people's favorite fashion, cartoons, impact, unique design style and elements, and Through the bottle type, bottle caps and other details of the concept of humanity, so that the product in the first visual, winning the attention and favor of young people, ring powder countless.

The acquisition of the world's top packaging design award is not only a confirmation and recognition of Huiyuan's product packaging design field, but also makes Huiyuan's product image and brand image further in line with international standards. At the same time, humanity, fashion, and youthfulness have increasingly become Huiyuan's distinctive product style and brand tones.

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