Japanese office supplies giant Kokuyo furniture renamed

At the meeting, Guoyu Furniture Trading (Shanghai) Co., Ltd. officially changed its name to Guoyu Furniture (China) Co., Ltd. The change of company name indicates that KOKUYO products and services will extend to the inland areas of rapid economic development in addition to the first-tier areas such as Beijing, Shanghai and Guangzhou, which means that KOKUYO Furniture will focus on the future development of the inland market. At the same time, a new office chair ENTRY and a new screen work station PRESENCE II were released.

Talking about the name change, Mr. Xiao Xikexing, the director and general manager of Guoyu Furniture (China) Co., Ltd. and the chairman and general manager of Guoyu Decoration Technology (Shanghai) Co., Ltd., said that there are two main reasons, the first is the expansion of business. The original company name contained the word "commerce". The reason for this name change was that the development direction of KOKUYO is not only a furniture sales company, but also the development of furniture industry in China, bringing Chinese consumers Come to a richer and more user-friendly product.

The second is to show the continuous expansion of coverage areas. The original company name was limited to the scope of “Shanghai”. After this change to “China”, the coverage area of ​​KOKUYO was not only in the first-tier cities such as Shanghai, Beijing and Guangzhou, but also most other Chinese cities including the rapidly developing inland cities. The area will be within the scope of KOKUYO’s services.

Of course, if you simply change the company name without any substantive action, it makes no sense. In the past three years, KOKUYO Furniture has increased its investment in manpower, material resources and IT technology in order to meet the deep meaning of the new company name.

It is understood that KOKUYO was founded in Japan in 1905. It started from the cover of the book, and gradually expanded to the production and sales of stationery and Paper Products. Since 1960, I have been involved in the sale of office furniture. Guoyu Group has three major businesses: “Stationery Industry”, “Furniture Industry” and “Online Shopping? Retail Industry”. In 2011, the Group's sales reached RMB 21.8 billion and the number of employees reached 6,000.

KOKUYO's constant pursuit of high-quality products has also won recognition from consumers, and it can be said to be a household name in Japan. Today, KOKUYO relies on strengthening the linkage of all links in the industrial chain, adopting flexible management, timely research and development, and constantly promoting the production and service of products for the purpose of satisfying customers' needs.

In 2003, KOKUYO entered China and established KOKUYO Furniture Trading (Shanghai) Co., Ltd. With the continuous expansion of the business, there are currently 51 agencies in the country, and the accounts of Chinese-funded enterprises account for about 40% of the total. Among them, 25% in North China, 50% in East China, 15% in South China, and 10% inland. KOKUYO Furniture believes that China's inland land with great prospects will be the focus of future development. Therefore, the entire mainland China market is its own goal, changing the company name, and also showing the world's expectations and confidence of KOKUYO for future business.

KOKUYO Furniture hopes to establish a strategic product development and business system in the future Chinese market, adhering to the product design concept of “PEOPLE+DESIGN”, and is committed to designing, developing and producing all kinds of humanized high-quality office furniture.